This is our final magazine advert which myself and the other group members have made between the group. We decided to include an image taken on one of the more modern cameras taken on day 1 of shooting as we wanted to link the magazine advert to the actual music video. This image was taken from a high up angle within the open air theatre at Tolethorpe. As you can see the lighting at the top of the image is incredibly bright, before editing this image this was not as visible to the human eye however after adding in more hue/saturation, contrast and colour. This newer image has a more eyecatching and visible look to it. When looking through inspiring rock music adverts they have all seemed to contain some trace of black and white colouring which helps to make the location and the band members stand out, leading to an increase in sales and budgets. We are wanting this for our music video so to have the same effect we decided to include the same effect. To see more information on magazine adverts see "Conventions of magazine adverts". We also wanted to include a bold title and font to bring more viewers to our album artwork, to ensure that this would happen, we weanted a colour which stood out well on the black dark background, so as a group we felt that blue would be the most appropriate colour to use. However to make our magazine advert more appealing and reliable we had to make up some of our own ratings to make it seem more realistic.
There is also another layer that has the solid colour of black over it, this makes up the black background. In terms of convention it sticks to the most typical/standard format or layout there is, this being band name at the top, relevant picture in the middle and additional information underneath including album name and a featured song. If we were to redo this whole magazine advert again , I feel that we would change the title of " Scar" into a more bolder title, and maybe include more images from the day of shooting to show the development of our production.
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