How
have music videos changed over time?
Throughout the decade music videos have
changed in a variety of ways from graphics to the quality of the sound and
music. During the 1960’s top of the pops was first brought onto the British
television, however the music played on this program was music that was in the
current charts. If the artist was unable to make the show the producers would
then play a small clip the song for the nation to hear. Music videos first
became rather popular in the 1980’s, the first popular music video was “ video
killed the radio star” by The Buggles. These new music videos were new and
exciting at the current time, and the whole concept of music videos then was to
have a song accompanied by a skit-type or performance video. For example The
Buggles music video was rather simple by just having the band on screen playing
their instruments whilst their song was being played in the background. During
the 1960’s The Beatles song ‘ Strawberry field” became rather famous due to the
fact of that there were more effects were used during this video which only
included a small element of performance with more narrative than singing.
In the 1970’s a show was created called the
“ Mike Nesmith” where an idea was created to have one channel on cable tv for
an all day music station which can be easily accessed by the viewing public.
When the band Queen was introduced to the music industry sales began in
increase. Their music video for “ Bohemian raposdy” was the first video have
the band full equipped which was free to view. After MTV was established in
1981 budgets began to go through the roof and white male acts were beginning to
get introduced, for example Duran Duran’s video for wild boys cost over 1
million to make and was one of the most successful videos made by MTV. Many
musicians and recording artists took music videos as opportunities to give more
depth to their song and their image. A lot of artists used music videos for encouraging
people around the world to listen and to pay attention to the powerful yet
simple voice and image of change.
http://www.youtube.com/watch?v=M43wsiNBwmo- Duran Duran- Wild boys
In todays culture, music videos have
changed drastically. Throughout the mid 80’s, the majority of music videos
still stuck to the performance variety, and sometimes included the odd special
effect. Since the early 2000’s and up until today, the matter that music videos
have almost changed completely. Whereas there are some videos that are still
clinging onto the “ old school” genre which can been seen today on music
networks which can come across as being strange to the older audiences.
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