Textual Analyse of pop music video

Textual Analyse of pop music video

Technical conventions

·         Shadows

·         Mise en scene

·         Reflects atmosphere

·         Equal division of shots upon band members or focus on key members

·         High lighting/ Lighting in general/Bright lighting

·         High/low angle

·         Special lighting effects

·         Close ups/ extreme close ups

·         Animation and video special effects eg( CGI, GREEN SCREEN)

·         Colour effects- often monochrome/ black and white

·         Fast pace editing

·         Mainly straight cut

·         Panning

·         Editing to reflect pace to music

·         Whole band shots

·         No real sound effects

·         Dubbed sound

·         Zooming in and out

·         Shadows

·         Montage

·         Bright colours against black and white background.

 

3 types of narrative structure

·         Applify the lyrics

·         Contradict the lyrics

·         Focus the lyrics

Intertextuality

·         This refers to the process where one media text may take an idea from an existing text- it may be a carbon copy, a pastiche, a parody or a homage eg, a music video may borrow elements from a well known film .

·         This borrowing of images, narratives etc and reconstructing them can be seen as “ post modern”

 

 

Representation

·         Glamour/ popstar lifestyle

·         Playing out “ pop star” lifestyle within video

·         Mean moody men

·         Seductive poses from female artist

·         Anti- establishment activity

·         Deserted locations and straight forward narratives

·         Guitar solos

·         All playing to the audience

·         Voyeurism

·         Urban locations

·         Dancing

·         Crowd shots

 

Ilustration-    Illustration is the simplest and easiest concept to base a music video around as it is just a literal meaning to the song’s lyrics in visual form. Owl City have used illustrative ideas in their videos before, for example in ‘Fireflies’ when Adam (The artist behind Owl City, Adam Young) is singing and as he says ‘fireflies’ the word fireflies comes up on the screen to a little toy gadget.

 

Amplification-Amplification is closely related to disjuncture, but amplification is just the enhancement of a concept while still retaining a link to it, this technique works brilliantly in marketing and advertising the band in question

 
 

 

Intertexuality- Every text is a mosiac of references to other texts, genres and discourses, Some texts refer to each other directly such as remakes of films or extra diegetic references to the media/ society. There are intertexutal frameworks at work  that are less obvious or direct. Each genre utilies conventions which link it to other members of that genre.

 

 

Disjunction-